Est. 2012 · Brooklyn, NY
REDEFINING
PROTECTION IN SOCCER
Storelli was built on a simple idea: players shouldn’t have to choose between safety and performance. From first sketch to final stitch, everything we create is designed to keep you in the game.
1M UNITS SOLD
Gears Sold
5 STAR RATING
Virginia Tech Safety Rating
5 YEARS GEAR LIFE
Gears that lasts
HOW WE STARTED
IT ALL STARTED IN A BASEMENT
We sat after a game watching player after player leave the field hurt. We kept getting hurt. We could buy $300 highlighter pink shoes but couldn't find something that would stop us from bleeding after a slide tackle. The idea of a brand dedicated exclusively to advanced soccer protection was born there — in the basement of my apartment.
— Claudio Storelli, co-founder
WHAT WE STAND FOR
SOCCER SAFETY & PERFORMANCE
Storelli was founded in 2010 in New York City by an Italian soccer player, and a PhD in biophysics and an action sports industrial designer.
Every product is engineered around real pain points — head impacts, turf burns, muscle fatigue — not as an afterthought but as the entire point.
Most soccer gear is designed to be replaced. Ours is designed to outlast the season, the year, and the player who outgrows it. Customers still play in Storelli they bought five years ago. We could fight that with seasonal refreshes and new colorways. We don't. Gear that lasts is better for players and better for the planet.
Padded undershirts. Head guards. Goalkeeper recovery tights. NASA-grade foam in soccer pads. None of it existed before we built it. We look at the parts of the game everyone else ignored, then engineer the gear those parts deserved.
Meet Our Management Team
Claudio Storelli
Tyler Stelter
Tom Marchesi
Angela Brugioni
Jacopo Viola
Bryce France
Nigel Agius
Marvin Shane
